A Practical System for Teams That Need Consistent, Usable Leads

If your team depends on outbound, partnership pipelines, or ICP-based prospecting, you already know the problem: getting leads is not the hard part, getting clean, operationally usable leads is. Most “lead scraping” setups stop at raw JSON, and someone still has to clean fields, align columns, and prepare the list for action.

This workflow solves that gap. It automates the full path from filter input to sheet-ready output using Dievio for data retrieval and Google Sheets for team-level execution. n8n is the orchestration layer, but the business value is in repeatability, speed, and cleaner handoff to sales.

If you are evaluating data source quality or API behavior, start with Dievio directly at dievio.com, then review endpoint specifics in the API overview.

Why This Workflow Exists

Most lead generation stacks break in one of four places:

  • Input chaos: campaign requirements come from different tools and formats.

  • API inconsistency: each run returns slightly different structures, creating downstream friction.

  • Manual cleanup debt: someone in ops spends time fixing fields before outreach starts.

  • Weak reuse: each campaign turns into a custom one-off flow.

This template was designed to eliminate those failures. The same workflow can handle multiple campaign types, while keeping output structure stable for teams that need predictable operations.

The goal is simple: move from “we can fetch data” to “we can run reliable lead campaigns at scale.”

What the Workflow Does End-to-End

At a high level, the pipeline looks straightforward. In practice, each stage is configured for operational clarity.

1) Structured Webhook Intake

The workflow starts with a webhook request that contains campaign parameters: sheet target, row limits, email settings, and filter logic.
This avoids editing internal nodes for each new campaign and makes the workflow reusable for different market slices.

2) Dievio API Search Through HTTP Request

The workflow calls Dievio search from a dedicated HTTP node.
The API key is configured in header (X-API-Key) inside the workflow node, so credentials are not passed around from external clients.

This is a cleaner security pattern and helps keep external trigger payloads focused on business parameters.

3) Lead Normalization for Sales Usability

Raw API responses are transformed into stable fields that sales and growth teams can use immediately.
Instead of handing over nested payloads, the workflow produces predictable columns such as name, company, title, location, email fields, and source metadata.

4) Google Sheets Writeback

The transformed rows are appended into your chosen spreadsheet tab.
For many teams, this is the fastest operational endpoint because Sheets is already used for campaign planning, list review, assignment, and QA.

5) Structured Run Response

The workflow returns a JSON summary with request ID, write status, and row count.
This makes debugging easier and allows chaining into notifications, logs, or further automations.

Core Business Outcomes

When this flow is implemented correctly, you get more than API integration. You get a usable lead system.

  • faster time from idea to outreach list

  • less manual field cleanup

  • better consistency across campaigns

  • easier team collaboration (ops, SDR, founder, agency)

  • cleaner tracking of what was pulled and when

This is exactly what growth teams need when running multiple ICP hypotheses in parallel.

Typical Use Cases

The same template can serve multiple operating modes depending on your input filters.

Founder and executive targeting

Run focused pulls around titles like Founder, CEO, or Owner in priority regions.

Agency outbound delivery

Use one shared workflow and change only request payloads for different clients or verticals.

Sales ops lead intake

Standardize lead inflow into one sheet schema before enrichment, scoring, and CRM push.

ICP validation sprints

Quickly test segments by geography, role, and business model without rebuilding workflow logic.

Input Strategy: Keep Requests Business-Focused

A strong practice is to treat payloads as campaign contracts.
Instead of embedding technical complexity in request builders, keep them expressive and business-readable: target market, row caps, email strictness, and role filters.

That makes handoff from marketing/sales to automation owners much simpler.

Example structure usually includes:

  • destination (spreadsheetId, sheetName)

  • volume control (maxResults, perPage)

  • quality constraints (includeEmails, emailStatus)

  • targeting logic (filters by title/country/business model)

Output Model: Why Normalization Matters

Without normalization, even good data creates process friction.
With normalization, every downstream step becomes faster: deduplication, assignment, scoring, enrichment QA, and CRM import.

The workflow standardizes common fields including:

  • person name components

  • role and company context

  • location attributes

  • work/personal email fields

  • status metadata

  • request timestamp and run identifier

That structure is what turns lead collection into a repeatable process instead of ad hoc extraction.

SEO Intent Coverage and Discovery Value

From a search perspective, this workflow naturally maps to high-intent commercial/operational queries:

  • b2b lead generation workflow

  • dievio api integration

  • lead automation to google sheets

  • outbound lead list automation

  • n8n template for lead generation

This matters because users searching those terms are usually close to implementation.
A workflow page that explains setup, data path, and practical usage can attract qualified traffic with stronger conversion potential than generic “automation tips” content.

Implementation Notes for Reliability

To avoid common runtime issues in production:

  • ensure webhook path is active and registered

  • confirm exact Google Sheet tab name (case-sensitive)

  • keep API key in node header, not in request body

  • return response summaries for each execution

  • use consistent filter templates for repeat campaigns

These small controls reduce support overhead when multiple teammates run the same flow.

Safe Extension Path (v2 Roadmap)

Once base flow is stable, you can extend this into a stronger lead ops stack without changing core architecture.

  • pagination loop for larger pulls

  • dedup by email + LinkedIn URL

  • lead scoring layer before writeback

  • CRM sync (HubSpot/Pipedrive/Close)

  • Slack/Telegram execution notifications

  • optional review queue before final export

The key is to preserve the current contract: clean request in, clean rows out.

If you are evaluating data source fit, start with the main product at dievio.com.
For integration details, use the official docs at docs.dievio.com/api-reference/overview, including authentication, search payloads, filters, and pagination behavior.

Repository

You can import and adapt the full template from:
github.com/hundevmode/n8n-dievio-b2b-lead-collector-template

Final Takeaway

This is not just an API connector. It is a practical B2B lead operations template: campaign-driven input, normalized output, and direct Google Sheets delivery with minimal manual overhead. If your objective is scalable outbound execution, this structure gives you a stable base you can reuse and extend across segments, clients, and growth cycles.

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